ins刷粉丝 Instagram成Facebook小金鸡，2019年广告营收远超YouTube

www.voiceweibo.com ins刷粉丝 Instagram成Facebook小金鸡，2019年广告营收远超YouTube wechat
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2 年，3 月前
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Recently, alphabet released its financial report, announcing for the first time that the advertising revenue of YouTube in 2019 will be $15.15 billion, accounting for 9% of the total revenue of alphabet. Both youtube and instagram are important audio-visual products of large-scale advertising platforms. Although they are mainly audio-visual and photo products, they are regarded as the growth momentum of the next wave of advertising revenue due to the variety of advertising forms and the support of young people.

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根据外媒《Bloomberg》报道，知情人士透露Instagram去年收入约200亿美元，占Facebook在2019年全年营收706.97亿美元的四分之一以上。Facebook日前公布财报，由于营收不如市场预期，加上全年净利仅有184.85亿美元，远低于去年同期221亿美元，造成股价下跌。

日前Alphabet公布财报，首度公布YouTube在2019年的广告收入为全年度则为151.5亿美元，占Alphabet整体营收的9%。YouTube和Instagram两者同为大型广告平台的重要影音产品，虽然分别各以影音及照片为主，但因广告呈现形式有较多变化，且大受年轻人支持，因此均被视为下一波广告营收的增长动能。

Recently, alphabet released its financial report, announcing for the first time that the advertising revenue of YouTube in 2019 will be $15.15 billion, accounting for 9% of the total revenue of alphabet. Both youtube and instagram are important audio-visual products of large-scale advertising platforms. Although they are mainly audio-visual and photo products, they are regarded as the growth momentum of the next wave of advertising revenue due to the variety of advertising forms and the support of young people.

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